Convert the clicks into sales.

If your goal is to get your business in front of those actively searching for the products or services you offer, you have come to the right place. A good Google Advertising strategy created by our experts allows you to get your message and brand in front of thousands of people actively searching on Google for the products or services you offer.

An essential aspect of including Google Ads in your overall Marketing strategy is that with Google Ads, you only pay when someone clicks on your ad. With our support, you will be running Google Ads that will help you turn those clicks into conversions and conversions into sales while ensuring that your budget will be optimized for the best results in terms of search.



Depending on the type of the campaign (Google Ads Search Campaign, Display, Video, Shopping), our team will support with the following steps:

  • Keywords research and audience targeting
  • Defining the Google Ads account structure
  • Campaign budgeting and bidding strategy type
  • Creating ad copy/ ad assets
  • Ad extensions creation
  • A/ B testing
  • Defining optimal geolocation and other campaign parameters
  • Defining performance indicators
  • Creating conversion tracking codes and remarketing


For existing campaigns, we can support with:

  • Research for new possible keywords and optimize the existing ones
  • Creating and/ or optimizing the ad copy for the ads already running
  • Defining optimal geolocation and other campaign parameters
  • Monitoring the campaign’s effects with Google Analytics
  • Measuring, defining, and redefining performance indicators
  • Creating codes for measuring conversion
  • Creation and monitoring of remarketing campaigns
  • Monthly reporting on the results of the campaigns
  • Selection and addition of new keywords into campaigns
  • Optimization of campaign parameters based on the performance indicators


The DWR Agency team will conduct the audit to evaluate the Google Ads Account structure and existing campaigns’ parameters. All the improvement opportunities our experts will discover will be first shared with the client, and the changes will be implemented only after the client’s approval.

  • Analysis of Google Ads Account structure
  • Analysis of the geographic area of the campaigns
  • Analysis of at least three competitors and the geographic area of a potential clients
  • Analysis of chosen methods of targeting
  • Targeted devices
  • Budget analysis and bidding strategy type
  • Analysis of types of campaigns and advertising networks
  • Ads optimizations
  • Landing pages analysis
  • Keywords analysis, keyword match type usage, neglected long-tail keywords research
  • Negative Keywords
  • Ad Extensions
  • Interactions/ CTR Rates
  • Conversions and tracking
  • Audience Analysis
  • Reflection of Ads on Analytics data (Behaviour metrics of paid visits)
  • Analysis in case advanced versions of bidding and advertising would be used
  • Analysis in case automated rules and scripts are being used