High-quality, useful, targeted content equals loyal customers.
Content marketing became a must for any effective digital marketing strategy because it will generate more leads, drive sales and retain customers. With a good content marketing strategy, you will easily engage with your target audiences via their preferred channels and platforms.
Publishing informative and valuable content on your website, blog, and different social media channels can be a very effective way of attracting potential customers. For this reason, we recommend creating content that educates your audience on interesting topics. Not only you will grab their attention with such an approach, but you will also present yourself as an expert in your field.
HOW WE DO IT:
To develop an effective strategy, we will first set SMART goals specific to your business. Next, we will select KPIs (Key Performance Indicators) to help you measure performance against your goals. We will continue with choosing the type of content that will be published and the channels that we will use for that. Lastly is setting the budget and starting to create and distribute the content.
Because blogs are ideal for building relationships with your readers, our team will support setting up the blog section on your website if that is not done yet and will create content for it. Posting new articles regularly can ultimately result in loyal customers and more conversions for your business.
Through content seeding, we will raise awareness around your products and services by partnering with influencers and content creators. However, depending on your type of business and the platforms used by your target audience, we will not exclude content seeding using Facebook Groups, Quora, Reddit, etc.
Infographics are great for sharing online information and data in a graphic format that is easy to understand. Their content should be a mix of simple wording, short statements, and clear images. Not only that they can easily go viral, but using them is also a great way to communicate your content effectively.
Nowadays, we have many social media platforms to choose from (Facebook, Instagram, TikTok, Pinterest, LinkedIn, and Twitter). For this reason, we will use the platforms your audience is most active on, and we will create and share content using different formats: photos, live videos, pre-recorded videos, stories
96% of people say that they prefer to watch an explainer video to learn more about the product or service of a company, according to Wyzowl’s research. Therefore, we will create video content that boosts your conversions, improves ROI, and helps you build a strong relationship with your online community.
In conclusion, content marketing is all about providing information that your targeted users will find helpful. No matter the type of content you will choose, it needs to reach your audience in a way that feels natural. The storytelling approach can be a good choice because your content will feel more authentic, engaging, and tailored to your audience.