Add new skills to your knowledge. Learn Online Marketing with us.

We want to demystify the complete digital marketing process because digital marketing is easy yet not simple due to multiple platforms used at the same time. Therefore, our Digital Academy aims to share our knowledge and many years of hands-on experience with the participants. As a result, they will gain new skills in the Digital Marketing industry. 

Whether you are at the beginning of your journey in this field or you want to deepen your knowledge in certain areas, with our modules, you will be fully ready to participate actively in digital marketing work. Furthermore, you will be equipped with the know-how, experience, and insights to be able to work and speak with authority in the fast-paced digital marketing industry.

LEARN WITH US:

ONLINE MARKETING BASICS.

In this module, we will cover the basics: what a marketing funnel is, how to create a buyer persona, and establish the customer journey. Other specific terms you will learn are the STP model and SWOT Analysis. Finally, we will continue with what online marketing is, and you will learn about different online marketing channels, tools, and technology.

SEARCH ENGINE OPTIMIZATION (SEO).

As a Marketer, one of your goals will be to get the websites you manage discovered by the right people, at the right time, for the right reasons. Hence SEO is an essential part of Digital Marketing. You will be learning about Technical SEO, how to create a keyword strategy, what steps to take for an excellent on-page SEO, and how to do link building.

GOOGLE ANALYTICS.

As Peter Drucker well said: “If you can’t measure it, you can’t improve it.”

In this course, not only that you will learn how to use tools such as Google Analytics, Google Search Console, and Google Tag Manager, but you will also have practical tasks in which you will learn how to analyze the data extracted from these tools. 

GOOGLE ADVERTISING.

Learn what a good Google Ads strategy is and run ads that will turn clicks into conversions and conversions into sales. At the end of this module, not only that you will have knowledge about specific terms such as keyword match types, the importance of having a good account structure, bidding strategies, and many others, but you are also going to get your Google Ads Search and Display Certifications.

SOCIAL MEDIA MARKETING.

59.3 percent of the global population uses at least one social media platform. Learning how to define a social media strategy for your clients, putting in place a content calendar, and even how to run ads on different social media platforms will open new doors for you. In this module, you will learn all these and many more. 

EMAIL MARKETING.

Although many think that Email Marketing is pretty much dead, we will cover in this course the existing marketing myths related to this. At the same time, we will share with you up-to-date email marketing stats that will help you see Email Marketing from a different perspective. Additionally, you will learn useful tips on how to create the perfect email design for an email marketing campaign.

You will learn key Digital Marketing disciplines, from PPC to SEO, Content to Video, Social, and Analytics. In short, you’ll start (or continue) your journey as a skilled Digital Marketer, capable of building digital marketing strategies or creating content from scratch.