Email Marketing is NOT dead. Engage with your new customers and retain your loyal ones.
There are over 4 billion daily email users worldwide, according to Statista. So if you are thinking about effectively reaching and engaging with your customers, email is the perfect way to do it. Because when done right, an email marketing campaign will deliver fantastic results with a very high ROI (Return on Investment).
Compared to other platforms used for running marketing campaigns, like social media ones, email marketing gives you more control over your audience because you own that list of customers. Consequently, it will be much easier for you to understand your customers’ needs and react accordingly to what your customers tell you. You will have complete control over the content you create and with whom you will share the information.
Having all these advantages at your fingertips, you only need to start creating your next email marketing campaign. Whether it is for promoting new products or services, following up with possible leads, or nurturing and growing your customer list, we will work by your side. We’ll create personalized sequences which speak to your customer at every stage of their journey.
HOW WE DO IT:
We will perform a complete buyer persona analysis, segmenting your audience based on their behaviors and traits. We will propose your tone of voice and establish together with you the goals and campaign types. Finally, we will propose an automation schema that will move your customers along the buying funnel.
An email newsletter is a cost-effective way to communicate with your customers. We will design an eye-catching layout and create the content of the newsletter based on the goals you want to achieve and the audience to which this will be sent. Once the newsletter is sent to the customers, we’ll analyze the click-through and open rates.
This type of activity is centered around workflows. Hence time-consuming tasks will be eliminated (e.g., preparing email lists or sending generic messages). For this, we’ll use email automation software that best suits your business and goals.
While the campaigns are running, we will look at metrics like open rates and click rates and check what works well and should be improved. This step is crucial because understanding what’s working and not for your audience leads to better campaigns.
The key to a successful email marketing campaign is understanding your audience’s needs. By doing so, your campaigns will drive more traffic to your website. Also, you will notice an increase in the number of leads and sales, which will ultimately help you grow your business cost-effectively.